Here is another article about the company, if you want further research material.
In extreme brief, their technology increases the surface area of conductive surfaces to greatly increase the efficiency of batteries and fuel cells (kinda batteries).
We have formulated a nanoparticle coating that has a very high surface area, enabling inexpensive coated stainless-steel electrodes to exceed the performance of the expensive platinum electrodes used today," said McGrath. "We start with raw material that covers about the size of a sheet of paper, but after converting into nanoparticles, it covers a soccer field.
All I can say is, you go -- sic em!
Enjoy technology that keeps platinum in the hands of jewelers,